Differentiate your shop through your alcohol selection.
We have made wine a focus of our store. We source our premium wine range directly from the vineyard in France. This enabled us to be the only retail outlet for La Tour De Chollet in southeast England.
This wine is particularly good and as a result, those that like it must buy it from us. We sell large quantities of wine and La Tour De Chollet in particular.
We have a policy in the shop that wherever possible, we source goods from within a 12 mile radius. Although La Tour De Chollet is produced in Bordeaux France, the family that runs the vineyard were born and bred 10 miles from our shop. This is a good talking point when first introducing customers to the wine. By stocking wines that the supermarkets do not, we further differentiate ourselves and we carry wine to suit every taste and budget.
With Ales, in the UK we are blessed with numerous quality micro-breweries, so selecting one or more quality local ales and beers is not difficult. Make your selection and market the fact that you are supporting local brewers to your customers. Watch your beer sales grow as people love to try new flavours. This is also a great way to differentiate your shop from the supermarkets that tend to only carry the big commercial brands.
These tips are taken from the e-book ‘So, you want to run a convenience store?’ by Peter Lamb. It is available for free download here.