Comparing the prices of trading cards and stickers
Behind the numbers
Retailers need to get their pricing strategies right with trading cards and collectables, with more than 90% of retailers pricing eight out of 12 lines at their most-common price. But there are a couple of potentials to boost profits.
Take Panini’s FIFA World Cup 2022 Sticker Pack. Twenty-one per cent of retailers charge as much as £1.40, double the most-common price of 70p, charged by 78% of retailers. Meanwhile, 16% of retailers are charging up to £4.99 for Pokémon Rebel Clash Trading Cards, £1 more than the most-common price of £3.99, which 84% charge.
Similarly, retailers could be missing out on extra margin on Pokémon Fusion Booster Trading Cards, as 32% price them at £3.33 – 66p below the most-common price of £3.99. However, the lower price is most likely due to them being highly accessible, meaning retailers need to be more competitive and aim for volume of sales over higher profits.
Trading cards and stickers price checker
Panini FIFA World Cup Qatar 2022 sticker pack price
Use the price-checker chart to see what the most common prices are for a key line in the category.
Retailer views on trading cards and stickers
“This past year has been the worst I can remember for trading cards. I don’t know why, but normally I would have ordered boxes and boxes at the beginning and middle of the football season. I haven’t ordered anything since the initial order I made at the start of the season. There hasn’t been as much football, but, with the stadiums open again, I would have thought there would be an appetite. I’ll always stock the new season’s cards and any sticker books for events like the World Cup, but they just haven’t been selling as well.”
“We’re on an estate, so trading cards and collectables aren’t really a big part of our business. We do quite well with football stickers, but we’ve not seen them increase in sales for a long time. Even football trading cards are not what they used to be, partly because of the pandemic putting a stop to football as we recognised it for a while. Panini football stickers are still our bestsellers. Trading cards are too expensive for people – they are always a bit of a luxury, and will be more of one this year, especially with inflation and higher costs.”
Trading cards and stickers price distribution
Use the price distribution table to see the range of prices being charged on 12 key lines.
|Panini Fifa World Cup Qatar 2022 Sticker Album||50p||70p||£1.40|
|Topps Star Wars Trading Cards||£1||£2||£2|
|Panini Harry Potter Wizarding World Stickers||90p||90p||£1|
|Topps I Love Pandas Figures Collectables||£1.50||£2.50||£2.99|
|Panini Encanto Stickers||90p||£1||£1|
|Pokemon Sword & Shield Chilling Reign Trading Cards||£2||£3.99||£4.25|
|Pokemon Fusion Booster Trading Cards||£3.33||£3.99||£4|
|Topps Match Attax 2021/22 Tin Trading Cards||£7.60||£7.99||£8.99|
|Topps Champions League 2021/22 Stickers||90p||£1||£2|
|Panini’s Premier League 2022 Stickers||67p||70p||£1|
|Pokemon Rebel Clash Trading Cards||£3.99||£3.99||£4.99|
|Pokemon Sword & Shield Fusion Strike Trading Cards||£3.99||£3.99||£4.99|
Must-stock trading card and sticker products
Use the must-stock products chart to see the percentage of retailers charging above, below and at the most-common price.
Read more Pricewatch and get expert product price comparison analysis and retailer insight on all the key products in your store
Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector