The start of the year is filled with cold nights and events such as Valentine’s Day which make it the perfect season for a Big Night In. Priyanka Jethwa challenges the industry to help you build an on-trend range for 2018’s nights in

 

Baileys Iced Coffee Last year, Diageo launched two new Baileys flavours: Latte and Mocha (RRP £1.90) to take advantage of a growing sector.

Why should retailers stock it?
Faith Holland, head of category and insights, Diageo The iced coffee category grew by 44% in the last two years. Diageo recommends retailers advertise Baileys Iced Coffee as a post-dinner dessert.

 

Heineken 0.0 Heineken’s alcohol-free variety is available in 4x330ml packs and at a RRP £3.25.

Why should retailers stock it?
Toby Lancaster, category and shopper marketing director, Heineken Stocking a low or no-alcohol beer such as Heineken 0.0 will cater for shoppers looking to moderate alcohol consumption without compromising during their big night in.

Bombay Mix Cofresh Snack Foods is taking advantage of demand for spicier flavours with its Bombay Mix (£1 pricemarked).

Why should retailers stock it?
Debbie King, director of commercial sales and marketing, Cofresh Millennials are inspired by food from around the world, and what were once unfamiliar flavours are now widely accepted.

 

Gordon’s Premium Pink Last year, Diageo took advantage of the craft gin trend with Gordon’s Premium Pink Gin.

Why should retailers stock it?
Faith Holland, head of category and insights, Diageo The concept of ‘Big Night In’ is becoming increasingly popular among younger couples. With Gordon’s Premium Pink Gin, retailers can attract this younger demographic.

 

Hummus Chips Cofresh Snack Foods is tapping into the healthier food trend with its Hummus Chips (135g for sharing bag).

Why should retailers stock it?
Debbie King, director of commercial sales and marketing, Cofresh Healthier snacking is one of the strongest snacks trends and we believe the preference for ‘good for you’ products is here to stay.

 

McCoy’s Chips In February 2017, KP Snacks launched McCoy’s Chips in 70g, £1 pricemarked packs.

Why should retailers stock it?
Matt Collins, sales director for convenience, wholesale, discounters and foodservice, KP Snacks Consumers are making more than 27 million visits to chip shops every month. Recognising this trend, we’ve delivered a product that consumers crave.

 

Thorntons Toffee Ferrero’s Thorntons Toffee is available in sharing bags, gift boxes and chocolate blocks. 

Why should retailers stock it? 
Levi Boorer, customer development director, Ferrero We know that 50% of toffee users buy to share, and Thorntons Toffee and Fudge has a 12% market share, making it the number one toffee and fudge brand in the market.

 

Irn-Bru AG Barr is encouraging retailers to stock sharing size bottles to drive purchase. 

Why should retailers stock it? 
Adrian Troy, marketing director, AG Barr Around 75% of purchase decisions are made at the fixture and sharing-sized bottles can be dual-sited with other big night in essentials to create a range of eye-catching deals.

 

Kinder Choco-Bons Ferrero impulse-friendly Kinder format is designed to tap into the £1.1bn sharing bags sector with a selection of sharing chocolate formats.

Why should retailers stock it?
Levi Boorer, customer development director, Ferrero The Kinder sharing bag formats, which come in two variants (Kinder Choco-Bons and Kinder Chocolate Mini), offer shoppers the family favourite brand in a shareable format, for any big night in occasion, or even date night.

Hula Hoops Big Hoops KP Snacks says its range of £1 pricemarked Big Hoops is a ‘must stock’ with its BBQ Beef the second biggest sharing product in its segment. 

Why should retailers stock it? 
Matt Collins sales director for convenience, wholesale, discounters and foodservice, KP Snacks As the UK’s number one family snacking brand, Hula Hoops is set to grow sales with exciting new products lined up for 2018.

Trivento Malbec Concha y Toro’s Trivento is the UK’s top-selling Malbec and will cater to more discerning convenience customers.

Why should retailers stock it? 
Ben Smith corporate communications, Concha y Toro UK Trivento Malbec is a ‘must stock’ and Malbec is a red grape variety growing at more than 30% year on year among wine drinkers.

 

Rubicon Spring Last year, AG Barr responded to concerns about unhealthy drinks with the launch of Rubicon Spring. 

Why should retailers stock it? 
Adrian Troy, marketing director, AG Barr When shoppers are looking for something healthier, they look at the water fixture in the chiller. Therefore, we recommend that Rubicon Spring is stocked in the chiller cabinet, positioned between carbonates and water.

 

Birra Moretti Heineken is encouraging retailers to cross-merchandise high-quality food and drink to cash in on the ‘Big Night In’ opportunity.  

Why should retailers stock it? 
Toby Lancaster, category and shopper marketing director, Heineken Promoting a beer that pairs well with food like Birra Moretti with a popular Big Night In dish such as pizza, is a simple way to increase sales.

Purdey’s Edge Britvic extended its range for Purdey’s with the launch of a 250ml can format, last October. 

Why should retailers stock it?
Kevin McNair marketing director, Britvic GB With a rise in clean and healthy eating, Purdey’s offers consumers a cleaner alternative to the established energy drinks brands on offer.

Rustlers Kepak Convenience Foods is tapping into the high street gourmet food trend with its Rustlers Gourmet range.

Why should retailers stock it?
Angela Daulby UK group sales director, Kepak Convenience Foods Consumers want to spend minimal time preparing food when it comes to a big night in. Rustlers are the perfect fit for this occasion, offering a quick and tasty solution that takes only minutes to serve.

Apple & Elderflower Water Vimto Soft Drinks’ range includes three 750ml drinks, which are suited for sharing on a Big Night In.

Why should retailers stock it? 
Ed Jones senior customer marketing manager, Vimto Soft Drinks With entertaining at home on the rise, premium, adult soft drinks that can be enjoyed alone or used as a mixer, present opportunities for retailers while saving precious chiller space.

Cadbury Dairy Milk Tiffin Mondelez brought back the Cadbury Dairy Milk Tiffin as a permanent addition to the range last August. 

Why should retailers stock it?
Susan Nash trade communications manager, Mondelez International Chocolate is still the number one choice for those settling down for a night in with friends, so there are plenty of opportunities for cross-category selling to create the perfect night in.

 

Old Mout Heineken is tapping into premium cider for a ‘treat at home’.

Why should retailers stock it? 
Toby Lancaster category and shopper marketing director, Heineken Increasingly, shoppers are purchasing premium cider for a treat at home so retailers can encourage customers to trade up when merchandising for the big night in.

Maynard Bassetts Jelly Babies In 2017, Mondelez launched two new products into the Maynards Bassetts range.

Why should retailers stock it?
Susan Nash trade communications manager, Mondelez International Previous line extensions from the brand, such as Berry Mix, have been highly incremental to the category, and tropical is a top trending flavour. Maynards Bassetts Jelly Babies Tropical aims to attract new adults and families to the category.