Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
Run promotions to generate interest in your page or group, such as offering freebies to people for liking your page or joining your group by a certain point
Use good quality photos to communicate information. Photo posts on Facebook generate 50% more engagement ('likes', shares' etc) than plain text posts
Create goals for your social media sites. Will they communicate in-store news, promotions or events to customers? Will they help you to network with suppliers and the wider industry? Aim your design and content at your target audience.
Talk to your Facebook followers like you do your customers in-store. Be friendly, use humour and make them feel welcome. All of this adds to your overall projection as a great local store
Link up with other local businesses online. Follow other local pages and if there are things going on in your community that are being organised online, such as village fetes or petitions, you need to be a part of the discussion online as well as in person
Facebook page communication should only be 20-30% marketing your store. The rest should be about personality building and communicating with your community. If the only thing you post is what you’re selling day in, day out you will lose fans
If you are already social media-savvy, take things one step further by creating a monthly or weekly plan to decide some messages and content in advance, such as what promotions or events are coming up
Look into investing a couple of pounds to boost posts from your Facebook page as this will help you reach a wider audience
If you have a comment you think might interest people, or you’d like to join a conversation someone else is engaged in, make sure your tweets are directed at them. So, if you want to spark Retail Express’ interest, for example, put our Twitter name @retailexpress in the tweet
Use Twitter to share interesting things you find online, such as links to articles and blogs. If you see someone else's tweet that you want to share press the Retweet button (two arrows forming a square) under good tweets and the message will spread to all of your followers. It’s a good way to bond with followers as it shows you’re taking an interest in what they’re doing
Use hashtags (such as #IAA17) to flag up key words in your tweets, but don't overuse them as this can make your tweets look like spam. Instead, pick the key word your tweet is talking about to hashtag
Be personable. Again it’s about building up your online presence as a personality people relate to
Make sure you respond to tweets promptly – especially if somebody is complaining. Be sure to resolve anything politely and promptly
Keep personal and business accounts separate. Remember that while humour, personality and branding are important, other things such as political opinions might be best kept to a non-business account
You can schedule some tweets in advance using applications like Tweetdeck or Buffer. Use them to programme content you know you will be saying. Avoid making your Twitter stream seem too automated otherwise people will ignore it. You have to be dynamic on Twitter to really reap the benefits
If you like the idea of this but find it all too much to devote your full attention to assign a trusted member of staff to manage your social media. This will be great for their CV too. Make sure you set social media guidelines for them as anything posted online must reflect the values of your business.
This article doesn't have any comments yet, be the first!
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.