Retailers Reveal #72: Terry Philpott – Not so cold

I’m stocking a range of ambient ready meals called Look What We’ve Found. They are British-made, premium pouches which don’t need chilling, so the margins are better. They’ve also got very long shelf lives.

“I spend £1.50-£2.25 per unit and I make 20 sales a week – £2-£3 each – with a 25% margin”