What is the most successful idea you’ve ever tried out in your business?
Introducing a £1 zone has made the biggest difference this year, and changing our layout and merchandising has increased sales by 15%. We put things like multipacks and chocolate bars in wicker baskets and people come in specially to see what we have on offer.

What is the best advice you have received?
To change our store layout and stay open to ideas. Just because something didn’t work out two years ago doesn’t mean it won’t work now.

Who is your retail inspiration?
Waitrose. We model ourselves on them because they sell quality products, but also the basics. They offer strong support to local producers, which is something we believe in.

What do you think is the biggest missed opportunity that independent retailers should cash in on?
One major problem for retailers is missing out on new products because they are not available to us. Sometimes products are launched just in supermarkets or in just one symbol group and we can’t get hold of them.