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WHAT IS THE SALES INSIGHT?
Terry Philpott see customers as the centre of his business

TERRY SAYS
“One of the key lessons that I brought from my career with WH Smith is that successful businesses focus on their customers. So my range decisions are customer led. My store layout and merchandising is designed to help our customers shop with us (and to spend more). Our staff training ensures that my team all know that our customers are at the centre of what we do.”

Putting customers at the centre of his business strategy Terry knows that this is the key to their regularly returning to his store.