Retailers should aim to “make this Christmas a social Christmas” by boosting their digital presence on Twitter this season.

That was the advice from Chris Ellis, commercial director for Pernod Ricard, as the company launched a social media guide to boost sales of premium drinks.

The guide contains a step-by-step list on how to set up a Twitter account, as well as 10 tips to increase engagement.  It also includes a feature called the ‘12 tweets of Christmas’, which gives ideas of what to tweet between Christmas and New Year.

Chris Shead, off-trade channel director at Pernod Ricard, said consumers are increasingly researching products online and then buying in store.

“The Pernod Ricard Twitter tips for Christmas 2015 could also be a key tool in helping retailers boost premium drinks, with wines costing more than £6.50 accounting for half of all wine sales last Christmas.”

Download the guide here
5 tips for social media this Christmas  
  1. Promote your username on every touchpoint with consumers, including business cards, in store etc
  2. Offer exclusive deals to your followers
  3. Join in popular hashtags such as #Christmasgifts, #Christmas, #MerryChristmas etc
  4. Tweets that include images get 35% more interactions
  5. Monitor what works and what doesn’t