Academy in action follow-up
Each year as part of the IAA’s Academy in Action programme, we visit 10 independent retailers to help them make simple improvements in their stores in order to increase sales and profits.
1Update social media with high-res photos that show off your offer
2Ask customers which media they use to decide where to focus
posts about delivery options
“After the visit, we updated our Google and Facebook pages with high-res photos, and since doing that have started to see customers who haven’t visited us before. We also spoke to our shoppers and noticed the elderly ones look forward to our leaflets, so we focused on using this media to reach them.
“We started advertising our promotions and online delivery on social media through regular and time-sensitive posts. As a result of this advertising, our online orders have grown by 25%.”