Comparing the prices of low- and no-sugar soft drinks
Behind the numbers
Shoppers’ spending on zero- and low-sugar soft drinks has increased by 33% and 29%, respectively, over the past few years, highlighting the opportunity for independent retailers to increase margins.
Retailers are driving profits on cola and carbonates, such as Pepsi Max 1.5l. Seventy-four per cent are charging as much as £2.49, meaning there’s opportunity to review prices for the 26% selling it at its most-common price of £1. Similarly, 46% are pricing Diet Coke 330ml above the most-common price of 85p.
Pricewatch: Low- and no-alcohol products price comparison
On-the-go formats pose a larger challenge, with five lines priced at the most-common price. Eighty-one per cent of retailers are pricing Coca-Cola Zero Sugar 330ml at its most-common price of 99p, while 92% are charging £1.59 on Monster Ultra White.
The exception seems to be Red Bull 250ml, with 58% charging up to £2.30 – an 85p increase on the most-common price of £1.45.
Low- and no-sugar soft drinks price checker
Diet Coke 330ml
Use the price-checker chart to see what the most common prices are for a key line in the category.
Retailer views on low- and no-sugar soft drinks
“It’s hard where we are to sell a lot of low-sugar drinks. We have started selling a lot more Coca- Cola Zero Sugar recently, but a lot of people buy carbonates because they want the sugar. Some low-sugar products are selling better than what they sold before. Two-litre bottles of Barr lemonade are also selling reasonably well. They’ve moved up, but I haven’t seen an obvious switch of people moving across to a sugar-free variety because it’s free of sugar. The new Tango Dark Berry has done well, and it helps that it’s a new flavour.”
“Sales are steady. We’ve not seen much of an increase or decrease. We’ve got some no-sugar American energy drinks which are popular, such as Bang and Raze. That side is doing better than regular sugar-free carbonates. We get a lot of workers coming through in the morning, and my sales are predominantly low-sugar energy drinks at that time. In carbonates, the biggest sellers are always Coca-Cola varieties. Diet Coke and Coca-Cola Zero Sugar are always popular. There’s been an uplift in six-packs of cans. Pepsi Max only goes when it’s on offer.”
Low- and no-sugar soft drinks price distribution
Use the price distribution table to see the range of prices being charged on 12 key lines.
Must-stock low- and no-sugar soft drinks products
Use the must-stock products chart to see the percentage of retailers charging above, below and at the most-common price.
Read more Pricewatch and get expert product price comparison analysis and retailer insight on all the key products in your store
Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector