Love her or loathe her, there is one indisputable fact: Katie Price has built a successful global brand around one key factor: personality.
At 17 she burst onto our news pages as a Sun page three model. But far from going bust, she used her notoriety as a platform from which to launch a publishing empire consisting of her own autobiographies, novels and children’s books and baby wear, perfume, shoe, jewellery and equestrian clothing ranges, to name a few.
She is also the global ambassador of hair-colour product Colour B4. Katie Price is a self-confessed workaholic who wants to be remembered as being ‘a grafter’.
- No publisher would buy Price’s first autobiography in 2004, so she sold it for £10,000 to a small independent. It sold almost one million copies in its first year.
- Price’s equestrian range has gone from strength to strength after achieving record-breaking sales in its first two months.
- Price juggles her business empire with looking after five children, the eldest of whom, Harvey, was born with severe disabilities and is autistic.
Lessons for your store
- Communicate your passion – you will attract more customers with your enthusiasm for all that you do.
- Never be afraid of to think outside the box – try out new ideas. If they fail, dust yourself off, learn from your mistakes and move on.
- Hard work really does pay off – Katie’s constant work to extend her ‘brand’ has earned her a fortune.