Also known as ‘The Great White Shark’, Greg Norman was one of the world’s leading golfers in the 1980s and 1990s as well as an efficacious off-course entrepreneur.

He established his own course design in 1987 which he named the ‘Greg Norman Golf Course Design’. This company has constructed more 70 courses worldwide. He also founded a winemaking company, Greg Norman Estates Wine, and his first wine got rave reviews. He is also the owner of the Great White Shark Enterprises which is a multi-national corporation with interests mainly in golf and golf lifestyle. He lives in Florida with wife Laura and two children.

Key achievements

  1. Norman spent 331 weeks as the world’s top-ranked golfer in the 1980s and 1990s
  2. He has won more than 85 international tournaments in his career, including two majors – The Open Championships, in 1986 and 1993
  3. Merrill Lynch Shootout is a team golf event hosted by Norman. Hosting the event benefits CureSearch National Childhood Cancer Foundation.

Lessons for your store

  1. Do your homework – Norman claimed it was the amount of golf he played that made him such a good businessman.
  2. Find a confidence boost – Success breeds success, so find what you’re good at.
  3. Winning is about your heart, not your head – Norman never feared anyone on the course because he wasn’t afraid to fail.