Stocking bestsellers is vital for any category, and as part of Retail Newsagent’s soup and canned grocery feature we analysed the past three years of RN’s What to Stock list of the 25 bestselling canned goods across 2,200 independent convenience stores.

What’s clear is the strength that major brands continue to show year on year, driving category growth as well as innovation.

2012

In 2012, Heinz unsurprisingly dominated the baked beans market with pricemarked variants of the classic 415g tin, which outperformed standard packs. However it was interesting to note that only half the shops surveyed were stocking this favourite. Also, while there were just two own brands in the top 25, one pricemarked variant claimed ninth place over all.

RankDescriptionAVP 2011AVP 2012Price +/- versus 2011Weekly Sales Per Shop Stocking% Distribution
1Heinz Baked Beans 415g PM 65p – 75p70p70p/£3.9550%
2Heinz Classic Cream Of Tomato Soup 400g PM 89p89p89p/£1.5766%
3Princes Corned Beef 340g£2.41£2.6221p£1.2854%
4Carnation Evaporated Milk 410g PM 79p79p79p/98p62%
5Heinz Baked Beans 415g85p87p2p£1.9130%
2013

Heinz baked beans 415g 4-pack shot straight to top position courtesy of its eye-catching £2 pricemark. Trends toward home-cooking helped Napolina Chopped Tomatoes and Heinz’s Vegetable and Oxtail soups improve their chart positions. Own label continued to show growth with four new lines entering the top 25 list.

RankProductAverage selling price 2013Average weekly sales per shop stocking% YOY Distribution Change
1Heinz Baked Beans 415g 4-pack PM £2.00£2.00£3.64NEW
2Heinz Baked Beans 415g PM 75p75p£2.09-7%
3Heinz Classic Cream Of Tomato Soup 400g PM 95p95p£2.103%
4Heinz Spaghetti Hoops 400g 4-pack PM £2.00£2.00£1.25NEW
5Ambrosia Custard 400g PM £1.05£1.05£1.340%
2014

Heinz continues to be a star performer with 4 improving rankings and Big Soup Chicken & Vegetable noted as one to watch. All five pricemarked own label cans showed strong growth and climbed the charts. Princes corned beef stands unrivalled in this segment, having made the top ten over the last 3 years.

2013 rankRankDescriptionAverage price 2014Average weekly sales per shop stockingDistribution %
21Heinz Baked Beans 415g PM 75p75p£3.2482%
32Heinz Classic Cream Of Tomato Soup 400g PM 95p95p£2.3479%
53Ambrosia Custard 400g PM £1.05£1.05£1.5173%
14Heinz Baked Beans 415g 4-pack PM £2.00£2.00£2.1548%

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