2018 Category Star: Simon Dixon, Premier Lower Darwen, Darwen, Lancashire

in association with betterRetailing.com

Simon has a clear strategy and has carefully considered his store size and what will work best for his customers when making decisions on his shop layout. The main priority for his shop is range and flow, with impulse displays carefully placed at the front of the store. His first aisle is filled with food to go to draw customers in, and key categories are well displayed to draw people around the shop. Simon is detail-orientated, using smaller shelves to display things like electrical equipment and medicines to make his customers’ lives easier.

Shop Layout 2018 Finalists:

  • Pratik Patel, Jay's Budgens Of Crofton Park, London
  • Peter Bhadal, Londis Woodhouse Street, Leeds
  • Simon Dixon, Premier Lower Darwen, Darwen, Lancashire
  • Nick Ramsden, Today's Extra Fiveways, Cleethorpes, Grimsby