The award for In-store display, in association with Mondelez:

Winner: Shane Woolston, C T Baker Budgens of Aylsham, Aylsham

Mondelez logoShane is passionate about in-store theatre and thrives on inspiring his customers to buy. There is real thought and consideration behind the store’s displays which are planned so they look good from different angles and ensure the rest of the store is visible around them.

Signage and point of sale is clear throughout and is adapted for each section of the store brilliantly. The displays make the most of the seasons, show off their large range of fresh produce and highlight their many local suppliers, offering extra inspiration for customers.

Secrets to success:

Winner: Shane Woolston
Store name: C T Baker Budgens of Aylsham, Aylsham
Learn more about In-store display

  1. Shane is passionate about in-store theatre and wants customers to experience it as soon as they come in-store. Eye-catching displays, especially around seasonal events like Halloween, put people in the mood to shop.
  2. Shane has worked hard to create clear signage. The store designed its own PoS for its high-end Bakers & Larners offerings.
  3. Every display is well thought out so, in Shane’s words “it doesn’t look like it’s just been plonked there” and fits well with the rest of the store

To see the full list of finalists, visit our IAA page.