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Amish stood out because of the science behind his decisions. He sets clear targets for categories and monitors them frequently to keep his finger on the pulse. A team member analyses three sections each week by walking the shop so they know which products to delist and can find successful ones to replace them.
Amish has done customer surveys to find out what products his customers want, uses suppliers’ expertise find the best range and experiments with stock in promotional bays, analysing the results to work out future bestsellers.