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The award for Digital Engagement, in association with News UK:
Winner: Christine Hope, Hopes of Longtown
Christine has a clear strategy across all digital channels with her shop, website, Facebook, Twitter, Instagram and Pinterest accounts all sharing a clear story in a warm but professional tone. Christine’s website is the top listing on Google and she’s added herself to Google places enabling potential customers to find her quicker.
In the shop, her online presence is evident, with details displayed on carrier bags, signage and leaflets. Christine’s also created a hashtag, shoplocal30, to promote products that are produced, made or grown within 30 miles of her store.