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The award for Marketing to Customers, in association with Heineken:
Dee Sedani, One Stop Etwall Village
Faisal Naseem, Premier Arbroath Party Time
Mark & Samantha Coldbeck, Premier Wharfedale
Sunita & Suresh Kanji, Family Shopper Little Hulton
Winner: Mark & Samantha Coldbeck, Premier Wharfedale
Mark & Samantha have a welcoming shop front and know their customers by name, which is just one way that they use to show how they are different to the multiples. They use a local leaflet distributor to target 1,000 customers that wouldn't usually visit their store every four weeks, and have a loyalty scheme to track behaviour.