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The award for In-store Display, in association with Mondelēz International:
Jatinder Sahota, Londis Isle of Sheppey
Peter Robinson, Premier Castle Stores
Sandeep Bains, Simply Fresh Faversham
Vip Measuria, Family Shopper Draycott
Winner: Sandeep Bains, Simply Fresh Faversham
Sandeep visits other retailers for new ideas and uses point of sale materials from leading suppliers to create great promotional displays that disrupt and attract shoppers. He has added a bakery and a coffee machine in a high traffic area to add theatre through smell and drive incremental sales.