IAA 2015 Effective Ranging
The award for Effective Ranging, in association with Coca-cola Enterprises.
How-to, Londis, Soft Drinks, Store Management
The award for Effective Ranging, in association with Coca-cola Enterprises:
Finalists:
- Jatinder Sahota, Londis Isle of Sheppey
- Mark Jones, Bargain Booze
- Paul & Michelle Gravelle, Gravelle's Budgens
- Ramesh Shingadia, Shingadia's Londis Southwater & Post office
Winner: Ramesh Shingadia, Shingadia's Londis Southwater & Post Office
Ramesh took a bird’s eye view of the shop, breaking it down to understand the most effective range for his store and community. He reviews every category once a month, removing any slow moving lines and arranges his products by mission – for example moving his coffee and food-to-go so they’re now sited together.
How to be an IAA winner:
Winner: Ramesh Shingadia
Store name: Shingadia's Londis Southwater & Post Office
Location: Horsham
Learn more about Effective Ranging
- Ramesh reviews the range in every category once a month, removing slow sellers and arranging products to suit customer missions.
- Ramesh has invested in expanding ranges in growth categories such as fresh and chilled this year.
- As popular ranges, fresh food and coffee to go have been moved and placed together at the front of the store.
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