The award for Digital Engagement, in association with News UK:


  • Calum Duncan, Lifestyle Express Kincraig StoresNewsUK_2c_rgb
  • Mandeep Singh, Premier Singh's
  • Paul Mather, Sherston Post Office & Stores
  • Peter Lamb, Lambs Larder

Winner: Calum Duncan, Lifestyle Express Kincraig Stores

This year Calum launched a home delivery app and the store’s website has been optimised to appear first when searching Kincraig and has an online ordering facility through a local provider. Calum has grown his store’s Facebook page to 376 likes, and his Twitter following to 356, in a town of just 1,400.

How to be an IAA winner

Winner: Calum Duncan
Store name: Lifestyle Expres Kincraig Stores
Location: Kingussie
Learn more about Digital Engagement

  1. The store’s self-designed website costs around £50 a year to run and gets around 900 hits a month.
  2. The store’s Facebook page has 376 likes and 356 Twitter followers in a town of 1,400 people. Customers use them to ask questions and request products.
  3. Customers can now order stock via a home delivery app and an online ordering facility on the store’s website. The biggest order so far was £285 to a holiday home.

Find the full 2015 IAA winners list here.