When RN put the expert advice of two leading retail analysts from this week’s meal manager feature to RN readers, it became clear that a couple of sales opportunities were being commonly overlooked.
Before you read our full feature in the 11 July issue of Retail Newsagent, here’s two tips they offered that could improve your teatime offering at a stroke..
ANALYST TIP #1: Rotate a fixture during the day
Conlumino managing director Neil Saunders says that by delegating a single front fixture to meal times, and rotating the stock for breakfast, lunch and dinner, retailers can easily optimise their sales. Rotating meal offers to compliment different times of the day can also be used as a unique point of difference for independent retailers.
ANALYST TIP #2: Tailor promotions to customers’ needs
Verdict food and grocery retail analyst Andrew Stevens says that smaller retailers don’t necessarily need to offer a full evening meal range – just what their customers want. “If you know that a lot of your customers like settling down with a curry and a pot of ice-cream on a Friday evening – why not tailor a promotion cross linking those deal?” he says. According to Mr. Saunders, more customers walk in looking for ideas rather than specific dishes for their meals, and if retailers can market the right ideas, it could significantly increase their incremental sales.