How to list your shop on Google Maps
In our easy-to-follow step-by-step guide we explain how to get your store on the map - Google Maps!
In our easy-to-follow step-by-step guide we explain how to get your store on the map - Google Maps!
Google is the most visited website in the world and Google Maps is by far the most popular navigation app, with more than 70% of smartphone users saying they used it frequently.
So getting your store listed correctly on Google is absolutely crucial if you want to be found online and should be a top priority in your digital marketing efforts.
Unless your shop is new, chances are it will already be listed on Google Maps and all you’ll need to do is claim it.
Get started by going to Google My Business and clicking the ‘Manage now’ button in the top right-hand corner:
Enter your business name and address in the search bar. If your store appears in the results select it and follow the steps to claim.
If it’s not there, click ‘Add your business’ and you’ll be asked to provide the following, so be sure to have all the information to hand:
At this point you’ll need to verify the business is yours by having a code sent to the address by postcard. In some cases it’s also possible to verify by phone or email later in the process.
You can now start adding important details to your Google Maps listing which will automatically go live once your code has been verified.
Now you can start fleshing out the details of your listing, including:
➜ Use good quality photos to show off your products or services and let customers peek inside your store. Well-lit, straightened photos tend to be easier to read
As soon as Google has verified your business address your listing will be live! Congratulations!
Now you can take advantage of the many benefits and tools Google Maps has to offer shop owners. By exploring the dashboard you will discover:
➜ Use good quality photos to show off your products or services and let customers peek inside your store. Well-lit, straightened photos tend to be easier to read
Now you’re listed it’s important you keep your store’s entry up to date. Keep a close on the following key areas:
Finally, other directory sites and search engines to consider listing your shop include:
Want to hone your social media savvy even further? Check out our series of how-to guides on all the main platforms and how best to use them to promote your shop:
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