Magnificent Seven columnist Harj Dhasee told us recently that the onus is on convenience retailers to create their own excitement in store over the summer.

“All good retailers that invest in their store will create their own events and those who don’t will suffer,” he said.

Suppliers will go some way to helping you – soft drinks manufacturers Coca-Cola European Partners, AG Barr and Lucozade Ribena Suntory are all investing heavily in helping retailers boost sales, for example – but you need to take the advice and support they offer and implement it effectively to really benefit.

Retail Express is also here to help. Throughout May, we’re giving you the insight, tools and inspiration you need to start your journey to a profitable summer.

It begins with advice on making the most of soft drinks, sugar confectionery, summer nights in and sporting events over the summer, as well as retailer and supplier tips and ideas, and runs all the way through to the end of the month.

You can find all of all this great insight and advice at our Month of Summer hub. We want to help you drive your business forward over the coming months.

Be inspired and start planning how your store will stand out this summer – even when the sun isn’t shining. And don’t forget to let us know your own tips and how you create excitement.