Mars Wrigley Confectionery’s merchandising expert, Sean Thacker, and retail mentor Trudy Davies visit two stores to demonstrate how simple merchandising tricks can give confectionery sales a boost
Londis Binfield Road,
“We sell chocolate in high volume, especially the block bars, which are perceived as being great value. We are limited in space, though, so I would like to know how best to fit newly launched items alongside bestsellers.”
“I’d like to make the chocolate more immediately visible, especially near the purchase zone and as people come into the shop. I have a large store with different types of customers, and I want to know how to tempt them into treating themselves.”
The Opportunity: When shoppers purchase chocolate alongside snacks, their overall basket spend is three times higher
Field Sales Representative,
Mars Wrigley Confectionery
“Both retailers have multiple opportunities to really amplify their chocolate sales. They both have excellent fixtures that are highly visible when customers first enter the shop, as well as premium shelf space, which I will be arranging to optimise their chocolate sales in the next few weeks.”
Woosnam & Davies News,
“I am looking forward to working alongside Sean and offering advice on how to tempt shoppers. I have had my shop for over 25 years and confectionery is a huge part of it. I hope my experience will enable me to offer some tips that will help boost sales.”
What happens next?
Yogi and Jason will make changes to their displays based on expert knowledge they will receive during store visits from Sean and Trudy. Find out what advice is given in the next in the series.
Look out for RN on 9 November
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