Grow your water sales: Part two
In the second instalment of our three-part series, FitWater and RN pay a visit to Hitesh Pandya’s town centre newsagent, to help him boost his water profits
Shoppers want cheap products, so I stock a lot of budget water lines, but I’m worried about diluting sales of higher-margin brands.
Hitesh has lots of space in his chiller, but he’s missing several top-selling waters, and filling shelves with value brands instead of the bestsellers. We’d suggest removing some of his Perfectly Clear stock and making room for bestsellers like Evian and Volvic.
Shoppers stick to the water brands they know, and the market is crowded. How should I encourage them to try new products?
As functional water brands are in growth, now is a good time for Hitesh to stock our new brand, FitWater. We introduced four facings of FitWater to his shelves, and used a range of PoS to make it stand out, including labels, posters and a large stand at the entrance.
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