Grow your water sales: Part three
In our final feature on boosting water sales, Fitwater and RN meet Nisa retailer Harry Goraya to take a closer look at his chiller and the improvements he could make to it
There are so many water brands and I can’t stock them all, but I don’t want to lose customers because they can’t find the product they want.
Harry has a great water range, stocking most of the top-selling lines. However, at the moment he is giving more space to flavoured waters than we’d recommend. We suggest reducing these and adding more best-selling lines and on-trend new products like Fitwater.
With all the soft drinks we stock, I need to find ways to make new products stand out to urge shoppers to pick them up.
Harry’s fixture looks good and is merchandised in a clear, logical flow. To help shoppers find what they’re looking for, he could also block products vertically in his chillers. By placing FitWater next to bestseller Evian, it’s in prime position for shoppers to notice it.
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