Grow your water sales: Part one
In the first of a three-part series, FitWater and RN visit Kent retailer Sandeep Bains to help him improve the merchandising of his water fixture
We have a 1,800sq ft store, but our water fixture is small, as we give more space to fresh and chilled products
To make the most of Sandeep’s space, we suggest merchandising his fixture in this order: carbonates, colas, then stimulants, energy and sports drinks, functional drinks, water and finally, flavoured waters. This will make it clearer and easier for shoppers to make purchases.
I have a wide range of customers, from school kids to gym-goers and builders, so my water range needs to appeal to everyone.
Water makes up 14% of sales in the soft drinks category, but it isn’t getting that much space in Sandeep’s fixture, so he isn’t catering for what different shoppers need. Because of the trend for functional water, we suggest double-facing new FitWater next to plain water brands.
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