IAA shop visit. Whissendine Mace Village Shop and Post Office, Oakham. Suraj Agath and Tejal Agath talk with Ruth Forbes from JTI about Environmental Sustainability Benchmarking

Academy in Action follow-up

Each year as part of the IAA’s Academy in Action programme, we visit 10 independent retailers to help them make simple improvements in their stores in order to increase sales and profits.

IAA advice

1Investigate offering recycling options for customers, like a battery collection

2Ask customers in-store and online what products they’d like to see loose

3Talk to suppliers about how they can help you be a more sustainable store

The results

“We have applied for a battery collection unit and plan to inform customers about the service on social media, and on the shop window with posters. We spoke to customers in-store about offering fruit and veg loose, and, as a result of our research, we made the decision to offer some lines loose, like apples. We contacted our supplier and asked how they could help. They now deliver most of our fruit & veg range loose and as a result, plastic within the category has reduced by 70%.”

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