Comparing chewing gum prices
While gum sales took a hit last year, this week’s data shows more than 40% of retailers are increasing profits by charging above the most common prices on seven out of 12 lines.
Take Chupa Chups Cotton Candy Tutti Frutti. Sixty per cent of retailers are charging up to £1, 55p above the most-common price. Hubba Bubba’s Snappy Strawberry Tape offers a similar opportunity, with 52% charging as much as £1.49, compared with the 46% selling it for £1.
Retailers have reported price isn’t a factor in gum, but this week’s data suggests value is becoming important. The most notable example is Crazy Candy Factory Bubble Rubblez Watermelon, with 30% pricing as low as 89p and 62% charging the most-common price of £1. There could be scope to review prices, as 8% are pricing as high as £1.34.
Similarly, 79% charge 60p on Wrigley’s Hubba Bubba Outrageous Original, compared with just 20% going as high as 79p.
Chewing gum profit checker
Wrigley’s Extra Pepermint Sugar-Free 14g Price distribution %
Must-stock chewing gum products
|Product name||Lowest |
|Most common |
|Wrigley’s Extra Refreshers Peppermint Handybox 15.6g||49p||60p||£1|
|Wrigley’s Hubba Bubba Outrageous Original 35g||40p||60p||79p|
|Wrigley’s Airwaves Extreme Menthol Sugar-free 14g||50p||60p||85p|
|Wrigley’s Airwaves Blackcurrant Sugar-free 14g||49p||60p||85p|
|Crazy Candy Factory Bubble Rubblez Watermelon 60g||89p||£1||£1.34|
|Wrigley’s Extra Peppermint Sugar-free 14g||45p||60p||99p|
|Wrigley’s Extra Refreshers Spearmint Handybox 15.6g||50p||60p||£1.49|
|Chupa Chups Cotton Candy Tutti Frutti 11g||40p||45p||£1|
|Starburst Red Berry Sugar-free 13g||49p||55p||80p|
|Wrigley’s Extra Spearmint Sugar-free 14g||45p||60p||85p|
|Wrigley’s Hubba Bubba Tape Snappy Strawberry 56g||95p||£1||£1.49|
|Wrigley’s Hubba Bubba Seriously Strawberry 35g||40p||60p||75p|
Price distribution chart
Percentage of stores selling chewing gum above, below and at the most common retail price:
“We stock a good range of chewing gum and I’m not having the same supply issues that I’m having with mints. The category is stocked on the counter. Mints and gum sales this year have been far better than 2020. There was a decline at some point, and I realised I hadn’t ordered stock for a while.
“This year, sales have definitely increased, including the big resealable tubs and individual packs. Ninety-five per cent of sales come from mint flavours or variations thereof, with Extra the strongest seller, compared with other brands.”
“I stock a reasonable range of gum. I’ve got a Wrigley’s stand at the till where I stock our main sellers. I’ve noticed resealable tubs have increased in popularity in the market as a whole, but as we’re a convenience store, shoppers normally buy the smaller standard packs.
“We noticed sales decreased during the pandemic. They’re steady again. I wouldn’t say I’ve noticed a huge spike, but with shoppers out and about, I’ve seen an increase. Elderly shoppers prefer mint flavours, while young ones go for fruit flavours.”
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