This is an old-world approach to driving the relevance of your business:

Setup a news-themed noticeboard. Local stories only. Weddings. Passings. Featuring a community group some weeks. Done well, this becomes a living newspaper.

The idea is for you to have a place where interested locals can post and read local content. While local newspapers have dominated this space, their model is changing too and I see an opportunity in some areas for news retailers to engage and be a local news ‘publisher’.

The noticeboard could equally be your Facebook page. The key is that your brand is associated as the source people trust and go to.