Sometimes when on the shop floor of my newsagency, customers approach saying “do you work here?”, or something similar. I can understand that since I am often not in uniform as I am only there for a brief visit.

In an instance recently I joked with the customer – work here? I own the joint! She laughed, thankfully. We then had a good discussion about a very specific card caption she thought we should carry. It felt like she talked more because I owned the business.

The interaction got me thinking that we business owners should do more than wear a shirt with our brand and a name badge, we should wear something letting people know we own the business – making ourselves a target … in a good way!

This is a way we can differentiate ourselves from big business competitors. In our newsagencies customers can speak with the owner whereas in competitor businesses they struggle to even get to a manager.