From cats to canaries, Britain is a nation of animal lovers. Here, two retailers who are getting the category right, advise another who is keen to learn
Wharfedale Premier, Hull
Sam’s 1,600sq ft store has a 12m bay of pet products catering for families and their children. Her range of products is varied, offering items such as dog leads to straw for hamster cages.
Family Shopper, High Blantyre
Mo’s store operates in an area of animal lovers, particularly dog walkers, and there is high demand for pet products. He has 12m of shelving dedicated to meeting the needs of pet owners.
Diamond’s Newsagents, Ballymena
Space is at a premium in Eugene’s 1,000sq ft store and he only has a 3m bay for his pet section. He wants to know the best ways to make such a small area work with a limited selection of dog and cat food.
Liz Wood, Market developmentorganisation director, Nestlé Purina
Premium is growing Shoppers are increasingly seeking out more premium cat food options as an alternative menu for their cats.
Canned pet food is dying Consumers are moving away from cans, indicating a switch to more convenient options such as pouches. In the past three years, there has been a 24% decrease in the purchase of cans and a 4% increase in pouches.
Pet food needs visibility Retailers should position bestsellers at eye-level, as well as utilising end of aisle displays to maximise exposure.
Watch out for new trends Retailers must take consumer trends into consideration when selecting which pet food products to stock, such as the popularity of snacks mentioned above, in order to capitalise on sales.
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