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In my latest Retail Express column I write about the need for local retailers to have some sort of digital platform so that they can build a network of followers.
The email that follows is from a shop called Alfred the Grape, which is in Marlow, a town about 10 or 12 miles from where I live. Except that I was already going to a birthday party – and the weather forecast was dreadful – this is a great email, selling the idea of fun things to do, not necessarily connected directly with buying stuff.
Have a read and think about what you tell local customers – and what you could tell them.