For this week’s RN feature on cakes and biscuits, I received a wealth of key management tips from suppliers, who are becoming increasingly sophisticated in the way they support retailers. Here are the top five:

  1. For ‘planned missions’ such as top-up shopping and ‘big nights in’, make use of the biscuit aisle and clearly signpost segments with well-known brands and effective PoS material such as aisle thins and wobblers.
  2. Drive impulse purchases by second siting bestsellers next to complementary items such as hot drinks, and in high footfall areas such as news and magazines.
  3. Run multibuy offers on barrel biscuits to encourage shoppers to increase basket spend.
  4. Signpost different shopper mission sections with best-selling brands. For example, Jammy Dodgers and Penguins for children’s lunch box snacks.
  5. Merchandise premium brands like Border Biscuits above value ones to encourage shoppers to trade up.

If you want more advice, don’t forget to read this week’s issue of RN to find out in detail how major suppliers are helping you grow your sales.