With summer round the corner and the UK enjoying its fourth consecutive year of ice cream sales growth, your impulse freezer is about to become a key area of your store. Are you prepared? Here are four ways you can get you thinking about how you can make ice cream sales count this year.

  1. Upgrading your freezer to a modern, eye-catching design can result your sales to rise by almost a quarter
  2. Stocking multi-packs of ice cream in a different freezer, alongside frozen desserts, will keep shoppers focused when buying an impulse ice cream
  3. Not neglecting the category during the rest of the year: Almost a third of impulse ice cream sales occur during winter
  4. Not having your cabinet in the ‘impulse hotspot’ – aka, near the till – could reduce footfall to the ice cream feature by up to 75%

If you’re interested to find out what suppliers and fellow retailers have to say on the subject, don’t miss out on this week’s RN issue (27 March), where we look at ten common mistakes that could damage sales, and how to avoid them.