Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
In an otherwise slow time of year, Valentine's Day shines out as a big opportunity for seasonal sales. Suresh Patel shows RN three places to profit from it in-store
My promotional display
We have a display at the front of the store dedicated to Valentine’s Day and we’ve just started providing hampers of Valentine’s Day-themed items, like Lindt chocolates, prosecco and teddy bears. We tried this last Mother’s Day and it went really well. We price them at around £45, which gives us a 25% margin. I first saw them in raffles and they looked really good so I thought I’d give them a go.
We have a few restaurants and a florist near us so we focus on offering what they can’t. We drop the price of prosecco by a couple of pounds, for example, as well as stocking £1 boxes of chocolates. Around Valentine’s Day we see sales increase three-fold.
A second promotional bay
On top of what we do at the front of the store, we convert another promotional shelf into Valentine’s Day offers. We do very well on Love Heart sweets. We tend to get through up to five cases in February.
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.