100 must-stock Christmas products 91-100
As we come to the end of our 100 must-stock products for Christmas, RN’s resident newstrade expert Jennifer Hardwick picks her top magazines for the season.
From cooking to crafting and decorating to buying presents, Simply Christmas is designed inspire readers with festive ideas and features to have a happy holiday season. This year it comes with six free stencils for baking and crafting as well as two seasonal recipe collections.
On sale now, priced £4.99
Christmas wouldn’t be Christmas without it. Radio Times’ legendary double-issue covers the entire Christmas and New Year period. Last year’s bumper edition generated a retail sales value of £6.4m, and with the latest ABC figures showing the magazine is still the highest-generating RSV title in the UK, it is well worth making plenty of space and displaying it prominently in-store.
On sale date in December
The Christmas issue of BBC Good Food is always the biggest-selling issue of the year. For 2017 it features more than 85 new festive recipes as well as its popular recipe calendar. Recipes include new celebration cakes and the annual Christmas Taste Test, in which the team blind taste-tested 160 supermarket products for their definitive list of the top buys this season.
On sale now, priced £4.50
Homes & Antiques’ December issue is always a popular choice for readers preparing their homes for Christmas celebrations. Inside are gift ideas, inspiration for readers to make their own Christmas wreaths and other green-fingered decorations, plus Homes & Antiques’ guide to Europe’s best Christmas markets. Of course there are also tips on how best to display antiques at Christmas.
On sale now, priced £4.30
Puzzle magazines are a popular choice at Christmas for filling time at home, perhaps during long family visits. Puzzler Collection features a blend of approximately 120 new and classic puzzles. The 100-page magazine includes arrowords, codewords and crosswords. For added appeal, the Christmas issue carries a free pen and an extra competition for the chance to win £250 every month for the whole of 2018.
On sale 6 December, priced £2.99
"The key for retailers is to make sure they take a look at their range and that they have depth in the most important categories.
Communicate with your wholesalers to increase your supply of the top-selling titles, even if you only take a few of them in a normal month.
In store, it is a good idea to include magazines in any Christmas displays or create a dedicated section for Christmas titles. "
Dean Russell Frontline Group Sales development manager
Now in its 12th consecutive year of publication, The Christmas Magazine is packed with ideas on every aspect of the big day from home decorations to meals and presents. This year’s edition also comes with three free supplements, Christmas Baking, Christmas Crafting and Christmas Colour Me Collection.
On sale now, priced £4.99
Ideal Home magazine’s festive edition goes beyond decorating ideas to include gift suggestions, entertaining tips and a selection of recipes, as well as tips for family-friendly games. When the presents are all bought there are also ideas for wrapping and finishing touches, to make sure they also look pretty under the tree.
On sale now, priced £4.99
What’s on TV will have both Christmas and New Year TV covered for readers wanting to plan their TV viewing in the festive season. Inside are interviews with TV personalities as well as extra movie pages and all the details for Christmas specials and soap storylines.
On sale date and pricing not yet announced
"Along with prominent displays in the puzzle section, it is a good idea to add a till display if you want to encourage customers to think of these titles as last-minute stocking-fillers.
Impulse buys are huge at Christmas so it’s really important – especially in a category such as magazines – not to miss out. Puzzle magazines are inexpensive, thoughtful gifts that will easily tempt people if they are placed in key positions, particularly if they carry big competitions and free gifts such as pens and pencils. Customers always want value for money, so highlighting this is another plus point. "
Shameem Begg Puzzler Promotions and innovations manager
The festive season is a time for crafting and the Christmas issue of Cardmaking & Papercraft is here to help fans create their own Christmas cards for friends and family. Also inside are ideas for them to make their own advent calendar to use year after year and even bake gingerbread cards.
On sale now, priced £6.99
Another option for a last-minute stocking filler, Puzzler’s Quiz Kids is the longest-established puzzle magazine for children, featuring eye-catching artwork, characters and puzzles as well as stories, games and things to do. There are competitions in each issue and the Christmas issue has a bonus section of even more puzzles for young fans to complete.
On sale 15 November, priced £3.99
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