100 must-stock Christmas products 31-45
In part three of our Christmas series, Alex Yau brings you the latest news from the UK’s big and small alcohol suppliers to help you choose a stand-out range
Diageo is targeting a younger audience with its Premium Pink Distilled Gin range; backed by a £2.1m advertising campaign. As the name suggests, the 70cl drink (RRP £16.70) has been given its colour through a combination of raspberries, strawberries and redcurrants.
Haig Clubman Whisky (RRP £25) has been designed to stand out on alcohol displays with the blue colour scheme on each bottle. The current range of products is the result of a partnership between Diageo and former England footballer David Beckham.
As the name suggests, Baileys Chocolate Luxe combines the premium creamy spirit with chocolate sourced from Belgium. The brand is aiming to appeal to younger, more affluent customers with this latest addition to its range. The 500ml bottles have an RRP of £16.99.
Tia Maria is getting into the giving spirit this Christmas with a £15 gift pack. The circular tin comes with a bottle of the coffee liqueur along with chalk and a chalkboard to leave personalised drink orders or messages for friends and family.
Launched this year, Captain Morgan White is made from high quality ingredients sourced from the Caribbean to give it a creamy texture and a smooth, sweet taste. Diageo recommends mixing the spirit with cola or as an ingredient for mojitos.
Pernod Ricard is targeting flavoured-spirit drinkers with the latest flavoured vodka in its range. It has an RRP of £18.75 and the company claims lime drinks have gained some strong traction with alcohol drinkers.
Launched earlier this year, Martell’s VS cognac range has been given a new look to help it stand out on alcohol displays. Martell VS Single Distillery (RRP £27.19) is specially crafted from a single distillation source.
Old Samuel bourbon is sporting a new black packaging for its Bourbon Reserve and four liqueurs: Honey, Cherry, Cinnamon and Almond flavours. The new, eye-catching packaging will also enable the award-winning bourbon to stand out on shelves.
The latest cider drink from Thatchers gets its name from the red apples it is made from. Brewed at the Myrtle Farm in Somerset, the drink, which has an alcoholic volume of 7.4%, has been designed for pairings with seafood.
Diageo’s premier Reserve department has announced the arrival of a new addition to its ultra-premium Cîroc vodka range, Cîroc French Vanilla. Inspired by the French style of making luxury vanilla ice-cream, the five-time distilled vodka has noticeably rich and creamy texture.
Heineken is tapping into the premium cider category with the Old Mout range. Established in 1847, Old Mout originates from New Zealand and is available in several fruit flavours; including Kiwi & Lime and Strawberry & Pomegranate.
Black Tower has been a feature of many retailers’ ranges for decades but the German company hopes that the current trend for fruitier wines will see sales surge this Christmas. To support this Black Tower is running a “50th anniversary media campaign and has launched two new wines, Sauvignon Blanc and Fruity White.
Casillero del Diablo claims this is its most famous variety of wine, and includes aromas and flavours from cherries, plums and vanilla. The dinner wine has been designed to accompany red meats such as beef.
The Argentinian red wine has been tailored to be drunk at dinner, with recommended dishes from Concha Y Toro being meals with meat and tomatoes. Each 75cl bottle has spent six months being aged in French oak barrels.
Pernod Ricard is to launch its latest rosé wine into the Australian Jacob’s Creek brand in November. The drink is targeting the premium end of the rosé market with its £8 RRP and will be supported by both offline and online marketing campaigns..
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