Today's Select chocolate gives sweet profits

Product News RE Confectionery Today's
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Today’s Group has launched its first own-label chocolate bar in 59p PMPs, offering a 35% POR.

Today’s Select milk chocolate (100g) is available in cases of 28 with a wholesale RRP of £8.99.

Hilary Nithsdale, own-label trading controller at Today's Group, said: “Our members and retailers have been requesting a good quality own-label chocolate for some time, so we've responded with a great-tasting product that has an attractive price point and will drive footfall, while maintaining a healthy profit margin for retailers.”

Today’s own-label range currently offers 117 lines across the Today's Select, Today's Essentials, Blue Stone Spring water and Amberdown cider categories.

By Chris Dillon Avatar
By Chris Dillon 11 Dec, 2014



Have you seen a boost in own-label products in the past year?

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