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Tilda turns Tildalicious

Tilda has unveiled its new advertising campaign, Tildalicious, encouraging shoppers to explore new cultures.

Tilda has unveiled its new advertising campaign, Tildalicious, encouraging shoppers to explore new cultures.

The advert, which will be on-air until the end of November, features 14 different dishes, such as Jollof and Middle Eastern rice salad, with a wide range of languages and nationalities represented.

Anna Beheshti, brand lead at Tilda, said: “This autumn sees our biggest brand campaign yet with a £1.5m investment to reach new consumers and drive brand growth. We have developed a campaign which illustrates Tilda’s positioning at the heart of multiple cultures and communities.”

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