Tilda turns Tildalicious

Tildalicious ad campaign
Product News RN Grocery
Login or register to save this article

Tilda has unveiled its new advertising campaign, Tildalicious, encouraging shoppers to explore new cultures.

The advert, which will be on-air until the end of November, features 14 different dishes, such as Jollof and Middle Eastern rice salad, with a wide range of languages and nationalities represented.

Anna Beheshti, brand lead at Tilda, said: “This autumn sees our biggest brand campaign yet with a £1.5m investment to reach new consumers and drive brand growth. We have developed a campaign which illustrates Tilda’s positioning at the heart of multiple cultures and communities.”

Read similar: Cofresh launches two new mixes

By Priyanka Jethwa Avatar
By Priyanka Jethwa 25 Oct, 2018



Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login