This week in magazines: Established regional baby title goes national

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This week in magazines: Established regional baby title goes national | betterRetailing
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After catering to parents in the capital for almost a decade,the publishers of Baby London have dropped the city-specific title and branched out to serve the rest of the UK Every time I walk through a newsagents, I can’t help but notice the covermounted chaos in the children’s section. Kids love free gifts, and nothing encourages impulse purchases like a covermounted magazine at…

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By Marcello Perricone Avatar
By Marcello Perricone 09 Jul, 2018

Have you seen a boost in own-label products in the past year?

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