The value of own-label products

The value of own-label products
Symbol groups & wholesale RE Multiple retailers Booker Nisa
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Retailers speak to Retail Express about how four own-label brands could boost your sales and profits

In a Retail Express survey earlier this year, the strength of a symbol group’s own-label range was voted the third most important reason for switching symbol group after ‘availability’ and ‘prices’. 

However, the research also found that just 40% of retailers know enough about the competition to make an informed decision. 

In this own-label guide, we speak to eight retailers who have grown their business by backing four own-label brands. 

These retailers have used their wholesaler’s own-label brands to stand out from the competition and offer their shoppers better value. 

Read what they have to say and decide which of these brands could perform the best in your store. For more information about which fascia or franchise could be right for you, go to
betterretailing.com/focus-fascias-franchises

If you’d like to hear more from any of the groups featured, please call us on: 020 7689 3378

Discover our comprehensive fascia guide here

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By Retail Express Avatar
By Retail Express 31 May, 2018

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