The Sun increases to 40p
This week News International has increased the price of the Monday to Friday Sun to 40p. This will have brought relief to newsagents as they will benefit from a prorate margin rise of 2.32p per copy. A 33% increase in price is a bold move as the previous retail profit per copy was the same as it was in 1999, 6.96p.
This sort of rise prompts a question or two such as will Sun buyers accept the extra 10p per day for their favoured newspaper? If they do the extra retailer margin will add nearly £60,000 to news retailers’ profitability per day or £15 million annually.
The second question is will the Daily Star follow the Sun’s example?
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