Tesco to supply own-brand products into Booker stores

Tesco to supply own-brand products into Booker stores
News RN Booker
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Tesco is to supply 30 rebranded lines of its own-label products to Booker retailers by the end of July.

The latest development in Tesco’s £3.7bn takeover of Booker, which was completed in March, was confirmed at the company’s latest financial briefing in London on 11 April. Tesco UK & Ireland head Charles Wilson, who left his role as Booker boss last month, said the lines will comprise of products across fresh, chilled and bakery categories.

“Tesco has got a range of fantastic products, but we don’t want to take the brand into Booker stores.

“They will be repackaged to suit each independent fascia and retailers can expect them in the next 60 to 90 days."

Pricing is yet to be confirmed on the products. 

Tesco chief executive Dave Lewis, who also spoke at the briefing, said: “The team has identified several Tesco products in fresh and chilled which we believe Booker customers will find appealing, such as ready-made mashed potatoes.

“We’ll see how retailers respond. There’s definitely a lot we can do and we want to get off to a fast start.”

Read more: Tesco-Booker: What happens now?

By Alex Yau Avatar
By Alex Yau 11 Apr, 2018

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