Symbol retailers are hoping to boost Christmas alcohol sales by persuading customers to trade up and by tapping into a record number of festive promotions from symbol groups.
Elfed Roberts, who runs Spar stores in Abersoch and Nefyn, Wales, told RN: “It’s hard to compete with the multiples, so we have to offer something different to encourage people to shop. …
Only subscribers have unlimited access to RN articles
This article is from RN. Join betterRetailing.com to continue reading this story: