National wholesale buying group Today’s Group has launched its new ‘Big Brand Event’ initiative, offering its retail members three-weekly promotions from featured suppliers.
Its first event, sponsored by biscuit supplier Pladis, includes exclusive deals, new product details, advice on the biscuit category, and retailer competitions from the supplier, featured over four pages of its national leaflet.
Kuldip Singh, of Today’s Local in Lowgate, Hull, said having been a Today’s group retailer for more than two years, he regularly benefits from the promotions available through the national leaflet, as it offers him exclusive deals he cannot find anywhere else.
“I will definitely look into the Big Brand Event promotion. When deals are on, Today’s Group normally offers quite good margins for the retailer on big, popular brands,” he added.
The deals are also available to those members who do not take on national promotions. Currently, promotions are available at all its major core grocery, licenced and impulse depots.
The event will be running throughout the year until March 2019, with more than 21 global suppliers taking part.