Tesco has begun advertising for staff to manage a new store format, amid reports it could launch a discount chain to compete with Aldi and Lidl from September.

The supermarket has posted advertisements for store managers and assistants for the new stores in Chatteris, Immingham and Wandsworth, with deadlines of mid-August. Reports from The Guardian suggest up to 60 stores could be launched under the discounter format with the trademark Jack’s. 

The online advertisements state: “The new retail format will be operated separately from the core Tesco business and as such benefits offered will be different from those offered at Tesco.”

However, retail expert David Gilroy said independent retailers would not have to worry. 

“Only existing discounters and multiples need to be concerned about the plans. Customers visit a convenience store for spontaneous shopping, whereas discount supermarkets are designed more for weekly shopping. It will take Tesco at least a year get it going.”

Rumours of Tesco’s discounter plans first surfaced in February. Tesco declined to comment on the latest reports.

Similar to this: Mixed reaction to Tesco own-label plans