Spar has announced they are repeating their ‘Shop & Win’ mobile promotional campaign in January to attract younger shoppers.

Previously ran in August, the symbol group is again offering discount vouchers and daily prizes. The brands included Coca-Cola, Mars, Heineken, Molson Coors and Muller and will be delivered to mobile devices to be redeemed in participating Spar stores.

The drive will be launched in 2,000 stores on January 5 and over £150,000 worth of mobile vouchers will be available and a daily £500 cash prize offered.

Spar Senior Marketing Manager Andy Burt said: “We were pleased with the performance of our Shop & Win campaign earlier this year. We were able to connect with a younger audience and reward our loyal customers.”

“It is important that we build upon this achievement which is why we are deploying brand new features for the next phase in January.”