A Spar retailer is trialling a loyalty scheme designed to increase footfall by offering customers a 5% discount.
Raj Aggarwal is running the trial in his Sheffield store until the end of February. Customers can sign up to the scheme online. A pass will be emailed to them, which is scanned at the till. Products such as alcohol and tobacco are excluded.
Mr Aggarwal told RN the scheme will be extended and introduced to his two other Spars in Leicestershire if the trial is successful. “This can help attract more customers while providing information on products customers may pick up if they know they’re discounted.
“It’s for a good cause, too, because customers can choose a charity to donate money to at the end of the trial,” said Mr Aggarwal.